I wanted to take a moment to talk to you, our blog readers. As a business that works on a national level, our website is the one tool that is working for Class Appraisal 100% at all times. It is available to anyone, anywhere, at any time. With a few precise clicks on your keyboard, you will find yourself on our digital doorstep. We want to make sure that when you arrive, the content and topics are helpful, up-to-date, relevant, and fresh. We visualize our website as an extension of our team. It is a representation of who we are, what we do, and the ideals of what we represent.
So the question becomes, why are you blogging about this? Or how is this even important?
The short answer is that sometimes this is the first interaction someone has with us. This may be because they googled “appraisal management companies,” someone referred them to us, or any other myriad of ways that landed them on our website. With this technology comes opportunity – the opportunity to tell you our story. Because of the scale we operate on, sometimes we don’t have the opportunity to meet everyone that we would like to face-2-face for the first introduction. But, that is okay. It is okay because like I said, our website is a representation of us. It represents every team member we have at Class Appraisal. It represents our ideals and the way we do business. We operate as a team. We win together, we lose together. Our team members come together to drive this business on a daily basis. That is the real Class Appraisal brand and story. We want to share stories of the wonderful team members we have, their thoughts and all of their hard work.
I think sometimes we utilize so much technology (texting, emails, system messages) that communication becomes cold, the message gets lost and we disengage on a personal level. This is the exact opposite of what we want to do. We want to build relationships. Relationships that will last. We want people to know us. If you have an issue, call us. We want to solve the issue. It may be old fashioned, but we follow the old mentality of answering every call in as few rings as possible with a person, not a machine. But there is more. We want to know you. We want to know where there are issues. We want to know what problems you are facing. We want to know how we can help you grow your business. At the end of the day, we just want to help. Feel free to reach out to our team and ask questions, after all that is what we are here for.
In conclusion, from a technical standpoint, this space is for blogging, pure and simple. But if there is one thing that I have learned in all of my years on the web, it is that the best blog posts resonate on a personal level from real stories told by the people talking about their experiences. Blogs don’t have to be sets of useless, lifeless words; we are not using this as a sales tool. This will be a space where we can grow and learn together. We ask you to come back frequently, give us feedback, help us help you, read our stories as we build a better tomorrow, together, today.